Online marketing has become big business. There’s a good reason for this – it offers significant advantages for all types of businesses. Even beauty salons, hair dressers and spas can benefit from developing their web presence and using the right marketing techniques. Of course, this means knowing what should be done with your website, with SEO, SEM, social media marketing and online reputation management.
It all begins with your website. You need a strong, compelling, accurate website that both tells visitors about your company, and entices them to learn more. Website functions and colors are two of the most important things here, but the site should also be easily updated by you, whenever you need to make changes. The right design is an incredibly important consideration, particularly for businesses like makeup artists, massage parlors, spas and hair dressers, where luxury, relaxation and pampering are the elements that you want to drive home with your visitors.
Of course, your efforts should not stop with your website design. You need to ensure that your site is search engine optimized, as well. The first step here is to identify the keywords and keyword phrases that your customers use to locate services similar to what you offer. This might be “affordable massage” or it might be “day spa.” It might be a combination of those keywords and a geographic area (where you are located). However, including the right keywords within the text of your site, and within the code of your site, ensures that you are more visible to search engines and your customers.
Search engine marketing includes SEO, but it much more than this. For beauty salons, spas and massage parlors, SEM can provide a dramatic boost to visibility by giving you better linking strategies. Perhaps you will link to related companies that offer complementary services. You might choose to use PPC ads to target search engine users, or any number of other tactics. Email marketing is another consideration, as this method allows you to send coupons, surveys and newsletters right to your customers.
Finally, you will need to analyze all the data from your website and your marketing efforts. Without the right data analysis, you cannot identify trends and changes or determine the best route to go with future marketing. As you might imagine, doing all of this and doing it right really requires an expert in the industry. EBM Corp provides these types of services for you.