Reviews Help Boost Article Success
If you are searching for one of the most important, powerful ways to boost readership of your articles, then you should consider reviews. Why should you consider using reviews to your advantage, though? What benefits might you find to this article format? Actually, reviews can do a number of things for your company, including:
- Boosting category awareness
- Creating better brand awareness
- Engendering better brand consideration
- Creating beneficial brand preference
- Boosting customer retention
- Helping turn customers into advocates
Each of these elements is an essential ingredient to your company’s success, whether you have a full online outlook or are simply using the Internet to boost the success of your brick and mortar store. What do you need to know about reviews?
First, reviews give your customers important information in a format that they can easily understand. In a review of a product or service, customers are more easily able to locate the information they need. For instance, a review will usually cover the most important areas of a product, such as functionality, value for the price, usefulness, how it compares to other similar products on the market and general product quality.
This information offers your customers a real reason to buy your product, if the review is positive. It also helps create a firm impression of your company and your brand within your customers’ minds. Finally, reviews can help boost customer retention, because you are providing them value up front, before they ever make a purchase at all.
This also leads directly to turning your customers into advocates of your brand/company. With the information provided in the review, your customers are armed with the data they need to advocate on your behalf. This helps create better word of mouth marketing and can add significantly to your success.
Reviews are powerful, beneficial ingredients to success. However, you need to make certain that your reviews sound like actual reviews, rather than marketing hype. If your customers feel that a review is greatly biased in favor or your product or service, you will usually find that your efforts backfire. Therefore, take the time to ensure that you provide your customers with real, accurate information, whether you are reviewing a product or a service. Never make a review so one-sided that it sounds like an advertisement – give your customers real, valuable information from the outset.